{"id":29229,"date":"2023-11-30T17:22:02","date_gmt":"2023-11-30T17:22:02","guid":{"rendered":"https:\/\/involveus.al\/?page_id=29229"},"modified":"2023-12-01T10:25:13","modified_gmt":"2023-12-01T10:25:13","slug":"marketing-masterclass","status":"publish","type":"page","link":"https:\/\/involveus.al\/sq\/marketing-masterclass\/","title":{"rendered":"Marketing Masterclass"},"content":{"rendered":"\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Kurs\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u00c7far\u00eb do t\u00eb m\u00ebsoni?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Ku po shkon marketingu n\u00eb vitin 2024?

T\u00eb jesh prezent n\u00eb treg \u00ebsht\u00eb sfide n\u00eb \u00e7do koh\u00eb p\u00ebr \u00e7do marketer, sip\u00ebrmarrje, sh\u00ebrbim, sidomos n\u00eb nj\u00eb koh\u00eb kur evolucioni dixhital po z\u00ebvend\u00ebson kanalet tradicionale t\u00eb marketingut kur \u00ebsht\u00eb fjala p\u00ebr penetrim tregu.

Me fillimin e teknologjive t\u00eb reja, strategjin\u00eb e Instagramit me Reels, Metavers\u00ebn, nj\u00eb bot\u00eb pa cookies dhe shum\u00eb ndryshime e p\u00ebrdit\u00ebsime t\u00eb tjera, nj\u00eb nga fjal\u00ebt ky\u00e7e p\u00ebr k\u00ebt\u00eb vit \u00ebsht\u00eb \u201cp\u00ebrshtatje\u201d.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\u00c7far\u00eb ju premtojm\u00eb<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Gjat\u00eb gjith\u00eb kursit, student\u00ebt do t\u00eb inkurajohen t\u00eb q\u00ebndrojn\u00eb t\u00eb p\u00ebrdit\u00ebsuar mbi tendencat m\u00eb t\u00eb fundit dhe teknologjit\u00eb n\u00eb zhvillim n\u00eb fush\u00ebn dinamike t\u00eb marketingut dixhital. Q\u00ebllimi nuk \u00ebsht\u00eb vet\u00ebm pajisja e tyre me njohurit\u00eb aktuale, por edhe futja e nj\u00eb mentaliteti t\u00eb t\u00eb m\u00ebsuarit t\u00eb vazhduesh\u00ebm p\u00ebr t’iu p\u00ebrshtatur bot\u00ebs dixhitale gjithnj\u00eb n\u00eb zhvillim.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Akses <\/h5> <\/div>\n

Student\u00ebt , pjes\u00ebmarr\u00ebs kan\u00eb akses\u00a0n\u00eb t\u00eb gjith\u00eb informacionin praktik t\u00eb nevojsh\u00ebm n\u00eb lidhje me kursin, materialet, dhe cfare \u00ebsht\u00eb e r\u00ebnd\u00ebsishme p\u00ebr biznesin e tyre, karrier\u00ebn si marketer\u00eb, apo menaxher marketingu.<\/p><\/div> <\/div>\n <\/div>\n\n\t\t <\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Ekspertiz\u00eb dhe njohuri praktike<\/h2> <\/div>\n

Njohja dhe aksesi ndaj eksperiencave konkrete dhe trendeve m\u00eb t\u00eb fundit t\u00eb p\u00ebrdorur nga bizneset sot brenda dhe jasht\u00eb Shqip\u00ebris\u00eb.<\/p>

P\u00ebrdorimi i shembujve dhe studime t\u00eb rasteve p\u00ebr t\u00eb ofruar njohuri praktike n\u00eb zbatimin e strategjive t\u00eb suksesshme t\u00eb marketingut dixhital n\u00eb industri t\u00eb ndryshme.<\/p><\/div> <\/div>\n <\/div>\n\n\t\t <\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Rezultate<\/h2> <\/div>\n

T\u00eb diplomuarit e kursit do t\u00eb posedojn\u00eb nj\u00eb strategji t\u00eb plot\u00eb dhe nje t\u00ebr\u00ebsi aft\u00ebsish q\u00eb p\u00ebrfshin marketingun e mediave sociale, optimizimin e motor\u00ebve t\u00eb k\u00ebrkimit, krijimin e p\u00ebrmbajtjes, marketingut n\u00eb web dhe komponent\u00eb t\u00eb tjer\u00eb thelb\u00ebsor\u00eb t\u00eb marketingut dixhital t\u00eb cilat rrisin shitjet dhe rezultatet konkrete t\u00eb biznesit.<\/p><\/div> <\/div>\n <\/div>\n\n\t\t <\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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ADVANCED DIGITAL MARKETING <\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 Zbulo modulin e plot\u00eb<\/span>\u00a0t<\/span>\u00eb<\/span>\u00a0trajnimit dhe cfar<\/span>\u00eb<\/span>\u00a0pritet t<\/span>\u00eb<\/span>\u00a0trajtohet konkretisht p<\/span>\u00eb<\/span>rgjat<\/span>\u00eb<\/span>\u00a05 jav<\/span>\u00eb<\/span>ve intensive.\u00a0<\/span><\/p>

\u00a0 \u00a0 \u00a0 \u00a0T\u00eb ftuar n\u00eb trajnim do t\u00eb ket\u00eb speaker, sip\u00ebrmarr\u00ebs nga bota e biznesit dixhital, real estate, prodhimit brenda dhe jasht\u00eb vendit p\u00ebr\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 t\u00eb ndar\u00eb eksperienca konkrete t\u00eb marketingut dixhital dhe perspektivat p\u00ebr 2024<\/span>.<\/span><\/p>

\u00a0<\/span><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Marketing Dixhital i Avancuar\u00a0 – <\/strong>Trajnim 5 javor intensiv\u00a0<\/strong><\/p>

Ndaj n\u00eb k\u00ebt\u00eb trajnim do t\u00eb m\u00ebsojm\u00eb disa teknika efektive t\u00eb strategjive dixhitale q\u00eb i duhen \u00e7do biznesi, sip\u00ebrmarr\u00ebsi, menaxheri apo marketeri t\u00eb suksessh\u00ebm q\u00eb do t’i jap\u00eb spunto shitjeve n\u00eb ekonomin\u00eb dixhitale, t\u00eb nd\u00ebrtoj\u00eb besnik\u00ebrin\u00eb ndaj mark\u00ebs dhe mbi t\u00eb gjitha t\u00eb jen\u00eb gjithnj\u00eb t\u00eb pozicionuar n\u00eb mendjen e klient\u00ebve t\u00eb tyre online.<\/p>

Njihuni me temat e trajnimit intensiv 5 javor:\u00a0<\/strong><\/p>

\u00a0<\/strong>1: Konceptet n\u00eb Marketingun Dixhital & Platformat e krijimit t\u00eb kontentit
<\/strong><\/p>

  • P\u00ebrkufizimi dhe kanalet e marketingut dixhital.<\/li>
  • T\u00eb kuptuarit se si bizneset p\u00ebrfitojn\u00eb nga marketingu digjital.<\/li>
  • 3 M\u00ebnyra p\u00ebr t\u00eb pasur sukses n\u00eb digital marketing.<\/li>
  • 5 hapat p\u00ebr krijimin e nj\u00eb strategjie t\u00eb suksesshme t\u00eb marketingut dixhital.<\/li>
  • Platformat e krijimit t\u00eb kontenteve kreative, parimet e dizajnit t\u00eb nj\u00eb reklame t\u00eb suksesshme.<\/li>
  • Case study \u2013 Shembuj reklamash te\u00ebsuksesshme.<\/li><\/ul>

    2: Marketingu n\u00eb mediat sociale<\/strong><\/p>

    • Reklamimi n\u00eb Mediat Sociale, Fb Ads.<\/li>
    • Kanalet kryesore n\u00eb mediat sociale dhe trendet e kontenteve p\u00ebr\u00a0 arritjen e angazhimit t\u00eb lart\u00eb t\u00eb p\u00ebrdoruesve.<\/li>
    • Teknika p\u00ebr krijimin e nj\u00eb strategjie t\u00eb suksesshme n\u00eb mediat sociale, targetimi, optimizimi etj.<\/li>
    • Koha e duhur e postimeve: Kur duhet t\u00eb promovojme mark\u00ebn n\u00eb mediat sociale?<\/li>
    • Si t\u00eb krijojm\u00eb reklama n\u00eb facebook ads, krijimi dhe instalimi i facebook pixel.<\/li>
    • Ushtrime konkrete ne grup.<\/em><\/li><\/ul>

      3: Strategjite e targetimit te klientit dhe Hinka e shitjes<\/strong><\/p>

      • Krijimi i profilit t\u00eb klientit target (Client Avatar).<\/li>
      • Cfare \u00ebsht\u00eb hinka e shitjes? Modeli AIDA<\/li>
      • Udh\u00ebtimi i klientit n\u00eb hinken e shitjes & Marketingu n\u00eb faza t\u00eb ndryshme t\u00eb udh\u00ebtimit t\u00eb klientit: TOFU, MOFU, BOFU.<\/li>
      • Matja e suksesit t\u00eb hink\u00ebs s\u00eb shitjes p\u00ebr cdo faz\u00eb CPA, LTV, norma e konvertimit.<\/li>
      • Mjetet e rritjes s\u00eb konvertimit t\u00eb klient\u00ebve dhe marrja e testimonials (monitorimi).<\/li><\/ul>

        4: Fushatat e suksesshme E-mail Marketing<\/strong><\/p>

        • P\u00ebrkufizimi i marketingut me e-mail.<\/li>
        • Zhvillimi dhe menaxhimi i nj\u00eb liste e-maili te klient\u00ebve.<\/li>
        • Mjetet e marketingut me e-mail.<\/li>
        • Krijimi i nj\u00eb strategjie dhe fushate\u00a0marketingu me e-mail n\u00eb mailchimp.<\/li>
        • Ekzaminimi i metodave m\u00eb efektive t\u00eb marketingut me email.<\/li>
        • Teknika p\u00ebr krijimin e mesazheve bind\u00ebse e t\u00eb suksesshme me e-mail.<\/li><\/ul>

          5: Web marketing: Elementet e ndertimit dhe marketimit n\u00eb Web, E-Commerce dhe kuptimi i Web Analytics<\/strong><\/p>

          • Marketingu n\u00eb web, pse duhet t\u00eb keni nj\u00eb faqe webi?<\/li>
          • Njohje me Platforma t\u00eb ndryshme t\u00eb E-Commerce, CMS, WordPress , Shopify, Etsy, etj.<\/li>
          • Si nd\u00ebrtohet nj\u00eb website dhe element\u00ebt p\u00ebrb\u00ebr\u00ebs t\u00eb marketingut n\u00eb web, e-commerce.<\/li>
          • Faqet m\u00eb t\u00eb mira n\u00eb web sipas awwwards.com (shembuj konkret)<\/li>
          • Si funksionon Google Analytics, dhe risit\u00eb e fundit.<\/li>
          • R\u00ebnd\u00ebsia e SEO n\u00eb E-commerce.<\/li>
          • Zhvillimi i nj\u00eb plani t\u00eb fuqish\u00ebm marketingu n\u00eb E-Commerce.<\/li>
          • Disa Raste studimore: Analize konkrete e nj\u00eb fushate marketing n\u00eb web\u00a0 ose e-commerce.<\/li><\/ul>

            6: Marketingu i motorit t\u00eb k\u00ebrkimit (Search Engine Marketing), Google Ads <\/strong><\/p>

            • Hyrje n\u00eb marketingun Pay Per Click (PPC).<\/li>
            • Pse t\u00eb p\u00ebrdorni Google AdWords.<\/li>
            • Llojet e reklamave n\u00eb Google Ads.<\/li>
            • Strategjia e fushat\u00ebs PPC<\/li>
            • Zgjedhja e fjal\u00ebve kyce dhe testimi i reklamave.<\/li><\/ul>

              7: Optimizimi i motorrit t\u00eb k\u00ebrkimit (SEO)<\/strong><\/p>

              • Njohje me SEO. \u00c7far\u00eb \u00ebsht\u00eb Optimizimi i Motorit t\u00eb K\u00ebrkimit (SEO)?<\/li>
              • Platformat p\u00ebr keyword research.<\/li>
              • Teknikat e SEO n\u00eb faqe dhe jasht\u00eb faqes, internal links, inbound dhe<\/li>
              • outbound links.<\/li>
              • SEO teknike, pritshm\u00ebrit\u00eb dhe auditimi i faqes n\u00eb internet.<\/li>
              • Si ndikon SEO n\u00eb biznesin tuaj?<\/li>
              • Strategjit\u00eb efektive q\u00eb ndiqen\u00a0n\u00eb SEO.<\/li>
              • Shembuj, si funksionon Local SEO.<\/li><\/ul>

                \u00a0<\/strong>\u00a0<\/strong>8: TRENDET E MARKETINGUT 2024<\/strong><\/p>

                Moduli i marketingut n\u00eb praktik\u00eb \u00ebsht\u00eb nd\u00ebrtuar si nj\u00eb trajnim i bazuar n\u00eb projekt konkret (project based training)<\/em> ku p\u00ebr \u00e7do dit\u00eb trajnimi do t\u00eb ket\u00eb 60 minuta t\u00eb ndar\u00eb mes njohjeve t\u00eb koncepteve dhe seminar ushtrimor, ku pjes\u00ebmarr\u00ebsit do t\u00eb udh\u00ebzohen hap pas hapi p\u00ebr strategjin\u00eb e tyre marketing, implementimin e fushatave etj, deri n\u00eb fund t\u00eb trajnimit.<\/p>

                N\u00eb perfundim duhet t\u00eb ken\u00eb p\u00ebrvet\u00ebsuar praktikisht t\u00eb gjith\u00eb informacionin dhe materialet si dhe t\u00eb ken\u00eb arritur t\u00eb ken\u00eb nj\u00eb dokument praktik t\u00eb strategjis\u00eb, gati p\u00ebr t’u p\u00ebrdorur dhe implementuar n\u00eb biznesin e tyre.<\/p>

                Trajnimi zhvillohet dit\u00ebn e mart\u00eb dhe t\u00eb enjte 18:00-19:30, zgjat 5 jav\u00eb intensive.\u00a0<\/strong><\/p>

                NXITONI T\u00cb REZERVONI TRAJNIMIN N\u00cb OFERT\u00cb DERI N\u00cb 15 DHJETOR DHE ND\u00cbRTONI STRATEGJIN\u00cb TUAJ T\u00cb BIZNESIT.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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                \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"RESGISTRATION\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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                \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

                \u00c7far\u00eb do t\u00eb m\u00ebsoni? Ku po shkon marketingu n\u00eb vitin 2024? T\u00eb jesh prezent n\u00eb treg \u00ebsht\u00eb sfide n\u00eb \u00e7do koh\u00eb p\u00ebr \u00e7do marketer, sip\u00ebrmarrje, sh\u00ebrbim, sidomos n\u00eb nj\u00eb koh\u00eb kur evolucioni dixhital po z\u00ebvend\u00ebson kanalet tradicionale t\u00eb marketingut kur \u00ebsht\u00eb fjala p\u00ebr penetrim tregu. Me fillimin e teknologjive t\u00eb reja, strategjin\u00eb e Instagramit me […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-templates\/template-full-width-page-without-header-title.php","meta":{"footnotes":""},"class_list":["post-29229","page","type-page","status-publish","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/involveus.al\/sq\/wp-json\/wp\/v2\/pages\/29229","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/involveus.al\/sq\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/involveus.al\/sq\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/involveus.al\/sq\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/involveus.al\/sq\/wp-json\/wp\/v2\/comments?post=29229"}],"version-history":[{"count":98,"href":"https:\/\/involveus.al\/sq\/wp-json\/wp\/v2\/pages\/29229\/revisions"}],"predecessor-version":[{"id":29377,"href":"https:\/\/involveus.al\/sq\/wp-json\/wp\/v2\/pages\/29229\/revisions\/29377"}],"wp:attachment":[{"href":"https:\/\/involveus.al\/sq\/wp-json\/wp\/v2\/media?parent=29229"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}