{"id":29134,"date":"2023-11-30T05:45:38","date_gmt":"2023-11-30T05:45:38","guid":{"rendered":"https:\/\/involveus.al\/?page_id=29134"},"modified":"2023-11-30T17:41:31","modified_gmt":"2023-11-30T17:41:31","slug":"marketing-masterclass","status":"publish","type":"page","link":"https:\/\/involveus.al\/sq\/rreth-nesh\/marketing-masterclass\/","title":{"rendered":"Marketing Masterclass"},"content":{"rendered":"<div id=\"attachment_29135\" style=\"width: 576px\" class=\"wp-caption alignnone\"><img fetchpriority=\"high\" decoding=\"async\" aria-describedby=\"caption-attachment-29135\" class=\" wp-image-29135\" src=\"https:\/\/involveus.al\/wp-content\/uploads\/2023\/11\/Involve-US-1200-x-628-px-300x157.jpg\" alt=\"Kursi_Marketing_Dixhital_i_avancuar\" width=\"566\" height=\"296\" srcset=\"https:\/\/involveus.al\/wp-content\/uploads\/2023\/11\/Involve-US-1200-x-628-px-300x157.jpg 300w, https:\/\/involveus.al\/wp-content\/uploads\/2023\/11\/Involve-US-1200-x-628-px-1024x536.jpg 1024w, https:\/\/involveus.al\/wp-content\/uploads\/2023\/11\/Involve-US-1200-x-628-px-768x402.jpg 768w, https:\/\/involveus.al\/wp-content\/uploads\/2023\/11\/Involve-US-1200-x-628-px-18x9.jpg 18w, https:\/\/involveus.al\/wp-content\/uploads\/2023\/11\/Involve-US-1200-x-628-px.jpg 1200w\" sizes=\"(max-width: 566px) 100vw, 566px\" \/><p id=\"caption-attachment-29135\" class=\"wp-caption-text\">Kursi_Marketing_Dixhital_i_avancuar<\/p><\/div>\n<p><strong>Marketing Dixhital i Avancuar<\/strong><\/p>\n<p><strong>Trajnim 5 javor intensiv\u00a0<\/strong><\/p>\n<p><strong>\u00c7far\u00eb do t\u00eb m\u00ebsoni?\u00a0 <\/strong><\/p>\n<p>Ku po shkon marketingu n\u00eb vitin 2024? T\u00eb jesh prezent n\u00eb treg \u00ebsht\u00eb sfide n\u00eb \u00e7do koh\u00eb p\u00ebr \u00e7do marketer, sip\u00ebrmarrje, sh\u00ebrbim, sidomos n\u00eb nj\u00eb koh\u00eb kur evolucioni dixhital po z\u00ebvend\u00ebson kanalet tradicionale t\u00eb marketingut kur \u00ebsht\u00eb fjala p\u00ebr penetrim tregu. Me fillimin e teknologjive t\u00eb reja, strategjin\u00eb e Instagramit me Reels, Metavers\u00ebn, nj\u00eb bot\u00eb pa cookies dhe shum\u00eb ndryshime e p\u00ebrdit\u00ebsime t\u00eb tjera, nj\u00eb nga fjal\u00ebt ky\u00e7e p\u00ebr k\u00ebt\u00eb vit \u00ebsht\u00eb &#8220;p\u00ebrshtatje&#8221;.<\/p>\n<p>Ndaj n\u00eb k\u00ebt\u00eb trajnim do t\u00eb m\u00ebsojm\u00eb disa teknika efektive t\u00eb strategjive dixhitale q\u00eb i duhen cdo biznesi, sip\u00ebrmarr\u00ebsi, menaxheri apo marketeri t\u00eb suksessh\u00ebm q\u00eb do t&#8217;i jap\u00eb spunto shitjeve n\u00eb ekonomin\u00eb dixhitale, t\u00eb nd\u00ebrtoj\u00eb besnik\u00ebrin\u00eb ndaj mark\u00ebs dhe mbi t\u00eb gjitha t\u00eb jen\u00eb gjithnj\u00eb t\u00eb pozicionuar n\u00eb mendjen e klient\u00ebve t\u00eb tyre online.<\/p>\n<p><strong>Njihuni me temat e trajnimit intensiv 5 javor:\u00a0<\/strong><\/p>\n<p><strong>\u00a0<\/strong><strong>1:Konceptet n\u00eb Marketingun Dixhital &amp; Platformat e krijimit te kontentit<br \/>\n<\/strong><\/p>\n<ul>\n<li>P\u00ebrkufizimi dhe kanalet e marketingut dixhital<\/li>\n<li>T\u00eb kuptuarit se si bizneset p\u00ebrfitojn\u00eb nga marketingu digjital<\/li>\n<li>3 M\u00ebnyra p\u00ebr t\u00eb pasur sukses n\u00eb digital marketing<\/li>\n<li>5 hapat p\u00ebr krijimin e nj\u00eb strategjie t\u00eb suksesshme t\u00eb marketingut dixhital<\/li>\n<li>Platformat e krijimit t\u00eb kontenteve kreative, parimet e dizajnit t\u00eb nj\u00eb reklame t\u00eb suksesshme<\/li>\n<li><strong>Case study<\/strong> \u2013 Shembuj reklamash te\u00ebsuksesshme.<\/li>\n<\/ul>\n<p><strong>\u00a0<\/strong><\/p>\n<p><strong>2: Marketingu n\u00eb mediat sociale<\/strong><\/p>\n<p><strong>\u00a0\u00c7far\u00eb do t\u00eb m\u00ebsoni:<\/strong><\/p>\n<ul>\n<li>Reklamimi n\u00eb Mediat Sociale, Fb Ads,<\/li>\n<li>Kanalet kryesore n\u00eb mediat sociale dhe trendet e kontenteve p\u00ebr\u00a0 arritjen e angazhimit t\u00eb lart\u00eb t\u00eb p\u00ebrdoruesve.<\/li>\n<li>Teknika p\u00ebr krijimin e nj\u00eb strategjie t\u00eb suksesshme n\u00eb mediat sociale., targetimi, optimizimi etj.<\/li>\n<li>Koha e duhur e postimeve: Kur duhet t\u00eb promovojme mark\u00ebn n\u00eb mediat sociale?<\/li>\n<li>Si t\u00eb krijojm\u00eb reklama n\u00eb facebook ads, krijimi dhe instalimi i facebook pixel.<\/li>\n<li><strong><em>Ushtrime konkrete ne grup.<\/em><\/strong><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>3: Strategjite e targetimit te klientit dhe Hinka e shitjes,\u00a0 <\/strong><\/p>\n<ul>\n<li>Krijimi i profilit t\u00eb klientit target (Client Avatar)<\/li>\n<li>Cfare \u00ebsht\u00eb hinka e shitjes? Modeli AIDA<\/li>\n<li>Udh\u00ebtimi i klientit n\u00eb hinken e shitjes &amp; Marketingu n\u00eb faza t\u00eb ndryshme t\u00eb udh\u00ebtimit t\u00eb klientit: TOFU, MOFU, BOFU<\/li>\n<li>Matja e suksesit t\u00eb hink\u00ebs s\u00eb shitjes p\u00ebr cdo faz\u00eb CPA, LTV, norma e konvertimit.<\/li>\n<li>Mjetet e rritjes s\u00eb konvertimit t\u00eb klient\u00ebve dhe marrja e testimonials (monitorimi).<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>4:Fushatat e suksesshme E-mail Marketing<\/strong><\/p>\n<ul>\n<li>P\u00ebrkufizimi i marketingut me e-mail.<\/li>\n<li>Zhvillimi dhe menaxhimi i nj\u00eb liste e-maili te klient\u00ebve.<\/li>\n<li>Mjetet e marketingut me e-mail.<\/li>\n<li>Krijimi i nj\u00eb strategjie dhe fushate\u00a0marketingu me e-mail n\u00eb mailchimp.<\/li>\n<li>Ekzaminimi i metodave m\u00eb efektive t\u00eb marketingut me email.<\/li>\n<li>Teknika p\u00ebr krijimin e mesazheve bind\u00ebse e t\u00eb suksesshme me e-mail.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>5: Web marketing: Elementet e ndertimit dhe marketimit ne web, e-commerce dhe kuptimi i Web Analytics<\/strong><\/p>\n<ul>\n<li>Marketingu n\u00eb web, pse duhet t\u00eb keni nj\u00eb faqe webi?,<\/li>\n<li>Njohje me Platforma t\u00eb ndryshme t\u00eb E-Commerce, CMS, wordpress , shopify, etsy, etj.<\/li>\n<li>Si nd\u00ebrtohet nj\u00eb website dhe element\u00ebt p\u00ebrb\u00ebr\u00ebs t\u00eb marketingut n\u00eb web, e-commerce<\/li>\n<li>Faqet m\u00eb t\u00eb mira n\u00eb web sipas awwwards.com (shembuj konkret)<\/li>\n<li>Si funksionon Google Analytics, dhe risit\u00eb e fundit.<\/li>\n<li>R\u00ebnd\u00ebsia e SEO n\u00eb E-commerce<\/li>\n<li>Zhvillimi i nj\u00eb plani t\u00eb fuqish\u00ebm marketingu n\u00eb E-Commerce<\/li>\n<li><strong><em>Disa Raste studimore: Analize konkrete e nj\u00eb fushate marketing n\u00eb web\u00a0 ose e-commerce.<\/em><\/strong><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>6: Marketingu i motorit t\u00eb k\u00ebrkimit (Search Engine Marketing), Google Ads <\/strong><\/p>\n<ul>\n<li>Hyrje n\u00eb marketingun Pay Per Click (PPC),<\/li>\n<li>Pse t\u00eb p\u00ebrdorni Google AdWords,<\/li>\n<li>Llojet e reklamave n\u00eb Google Ads<\/li>\n<li>Strategjia e fushat\u00ebs PPC<\/li>\n<li>Zgjedhja e fjal\u00ebve kyce dhe testimi i reklamave.<\/li>\n<\/ul>\n<p><strong>\u00a0<\/strong><\/p>\n<p><strong>7: Optimizimi i motorit t\u00eb k\u00ebrkimit (SEO)<\/strong><\/p>\n<ul>\n<li>Njohje me SEO. Cfare \u00ebsht\u00eb Optimizimi i Motorit t\u00eb K\u00ebrkimit (SEO)?<\/li>\n<li>Platformat p\u00ebr keyword research<\/li>\n<li>Teknikat e SEO n\u00eb faqe dhe jasht\u00eb faqes, internal links, inbound dhe<\/li>\n<li>outbound links.<\/li>\n<li>SEO teknike, pritshm\u00ebrit\u00eb dhe auditimi i faqes n\u00eb internet<\/li>\n<li>Si ndikon SEO n\u00eb biznesin tuaj?<\/li>\n<li>Strategjit\u00eb efektive q\u00eb ndiqen\u00a0n\u00eb SEO.<\/li>\n<li><strong>Shembuj, si funksionon Local SEO.<\/strong><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>\u00a0<\/strong><strong>\u00a0<\/strong><strong>8: TRENDET E MARKETINGUT 2024<\/strong><\/p>\n<p>Moduli i marketingut n\u00eb praktik \u00ebsht\u00eb nd\u00ebrtuar si nj\u00eb trajnim i bazuar n\u00eb projekt konkret (<em>project based training)<\/em> ku p\u00ebr cdo dit\u00eb trajnimi do t\u00eb ket\u00eb 60 minuta te ndare mes njohjeve t\u00eb koncepteve dhe seminar ushtrimor, ku pjes\u00ebmarr\u00ebsit do t\u00eb udh\u00ebzohen hap pas hapi p\u00ebr strategjin\u00eb e tyre marketing, implementimin e fushatave etj, deri n\u00eb fund t\u00eb trajnimit.<\/p>\n<p>Ne perfudnim duhet t\u00eb kene p\u00ebrvet\u00ebsuar praktikisht t\u00eb gjith\u00eb informacionin dhe materialet si dhe t\u00eb k\u00ebn\u00eb arritur t\u00eb ken\u00eb nj\u00eb dokument praktik t\u00eb strategjis\u00eb, gati p\u00ebr t&#8217;u p\u00ebrdorur dhe implementuar ne biznesin e tyre.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Trajnimi zhvillohet diten e marte dhe te enjte 18:00-19:30, zgjat 5 jave intensive.\u00a0<\/strong><\/p>\n<p><strong>T\u00eb ftuar pergjate trajnimit do te kete speaker, Sipermarres nga bota e biznesit dixhital, real estate, prodhimit br\u00ebnda dhe jasht\u00eb vendit p\u00ebr t\u00eb ndar\u00eb eksperienca konkrete t\u00eb marketingut Dixhital.<\/strong><\/p>\n<p><strong>NXITONI TE REZERVONI TRAJNIMIN NE OFERTE DERI NE 15 DHJETOR DHE NDERTONI STRATEGJINE TUAJ TE BIZNESIT.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marketing Dixhital i Avancuar Trajnim 5 javor intensiv\u00a0 \u00c7far\u00eb do t\u00eb m\u00ebsoni?\u00a0 Ku po shkon marketingu n\u00eb vitin 2024? T\u00eb jesh prezent n\u00eb treg \u00ebsht\u00eb sfide n\u00eb \u00e7do koh\u00eb p\u00ebr \u00e7do marketer, sip\u00ebrmarrje, sh\u00ebrbim, sidomos n\u00eb nj\u00eb koh\u00eb kur evolucioni dixhital po z\u00ebvend\u00ebson kanalet tradicionale t\u00eb marketingut kur \u00ebsht\u00eb fjala p\u00ebr penetrim tregu. Me fillimin [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":1551,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-29134","page","type-page","status-publish","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/involveus.al\/sq\/wp-json\/wp\/v2\/pages\/29134","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/involveus.al\/sq\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/involveus.al\/sq\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/involveus.al\/sq\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/involveus.al\/sq\/wp-json\/wp\/v2\/comments?post=29134"}],"version-history":[{"count":2,"href":"https:\/\/involveus.al\/sq\/wp-json\/wp\/v2\/pages\/29134\/revisions"}],"predecessor-version":[{"id":29246,"href":"https:\/\/involveus.al\/sq\/wp-json\/wp\/v2\/pages\/29134\/revisions\/29246"}],"up":[{"embeddable":true,"href":"https:\/\/involveus.al\/sq\/wp-json\/wp\/v2\/pages\/1551"}],"wp:attachment":[{"href":"https:\/\/involveus.al\/sq\/wp-json\/wp\/v2\/media?parent=29134"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}