Digital marketing course

What will you learn?

Where is marketing going in 2024?

Being present in the market is a challenge at all times for every marketer, enterprise, service, especially at a time when digital evolution is replacing traditional marketing channels when it comes to market penetration.

With the launch of new technologies, Instagram's Reels strategy, the Metaverse, a cookie-free world, and many other changes and updates, one of the key words for this year is "adaptation."

What we promise you

Throughout the course, students will be encouraged to stay up-to-date on the latest trends and emerging technologies in the dynamic field of digital marketing. The goal is not only to equip them with current knowledge, but also to instill a mindset of continuous learning to adapt to the ever-evolving digital world.

Access

Students, participants have access to all the necessary practical information about the course, materials, and what is important for their business, career as marketers, or marketing managers.

Expertise and practical knowledge

Knowledge and access to concrete experiences and the latest trends used by businesses today inside and outside Albania.

Using examples and case studies to provide practical insights into implementing successful digital marketing strategies in various industries.

Results

Graduates of the course will possess a complete strategy and skill set that includes social media marketing, search engine optimization, content creation, web marketing, and other essential components of digital marketing that increase sales and tangible business results.
ADVANCED DIGITAL MARKETING

                                                      Discover the full modules thes training and whats expected tos specifically addressed toslongs 5 weekssintense work. 

       Invited to the training will be speakers, entrepreneurs from the world of digital business, real estate, manufacturing at home and abroad to share concrete experiences of digital marketing and perspectives for 2024..

 

Advanced Digital Marketing – 5-week intensive training 

So in this training we will learn some effective digital strategy techniques that every successful business, entrepreneur, manager or marketer needs to drive sales in the digital economy, build brand loyalty and above all, always be positioned in the minds of their online customers.

Get to know the topics of the 5-week intensive training: 

 1: Concepts in Digital Marketing & Content Creation Platforms

  • Definition and channels of digital marketing.
  • Understanding how businesses benefit from digital marketing.
  • 3 Ways to succeed in digital marketing.
  • 5 steps to creating a successful digital marketing strategy.
  • Creative content creation platforms, design principles of a successful advertisement.
  • Case study – Examples of successful advertisements.

2: Social media marketing

  • Social Media Advertising, Fb Ads.
  • Key social media channels and content trends for achieving high user engagement.
  • Techniques for creating a successful social media strategy, targeting, optimization, etc.
  • The right time to post: When should we promote the brand on social media?
  • How to create ads on Facebook ads, creating and installing Facebook pixel.
  • Concrete group exercises.

3: Customer Targeting Strategies and Sales Funnel

  • Creating the target client profile (Client Avatar).
  • What is a sales funnel? The AIDA model
  • Customer journey in the sales funnel & Marketing at different stages of the customer journey: TOFU, MOFU, BOFU.
  • Measuring the success of the sales funnel for each stage: CPA, LTV, conversion rate.
  • Tools for increasing customer conversion and obtaining testimonials (monitoring).

4: Successful Email Marketing Campaigns

  • Definition of email marketing.
  • Development and management of a customer email list.
  • Email marketing tools.
  • Creating an email marketing strategy and campaign in Mailchimp.
  • Examining the most effective email marketing methods.
  • Techniques for creating persuasive and successful email messages.

5: Web marketing: Elements of building and marketing on the Web, E-Commerce and the meaning of Web Analytics

  • Web marketing, why should you have a website?
  • Familiarity with various E-Commerce Platforms, CMS, WordPress, Shopify, Etsy, etc.
  • How to build a website and the components of web marketing, e-commerce.
  • The best websites on the web according to awwwards.com (concrete examples)
  • How Google Analytics works, and the latest innovations.
  • The importance of SEO in E-commerce.
  • Developing a powerful E-Commerce marketing plan.
  • Some Case Studies: Concrete analysis of a web or e-commerce marketing campaign.

6: Search Engine Marketing, Google Ads

  • Introduction to Pay Per Click (PPC) marketing.
  • Why use Google AdWords?
  • Types of ads in Google Ads.
  • PPC campaign strategy
  • Keyword selection and ad testing.

7: Search Engine Optimization (SEO)

  • Introduction to SEO. What is Search Engine Optimization (SEO)?
  • Keyword research platforms.
  • On-page and off-page SEO techniques, internal links, inbound and
  • outbound links.
  • Technical SEO, expectations and website audit.
  • How does SEO affect your business?
  • Effective strategies followed in SEO.
  • Examples of how Local SEO works.

  8: MARKETING TRENDS 2024

The marketing module in practice is built as a training based on a concrete project (project-based training) where each day of training will have 60 minutes divided between understanding concepts and an exercise seminar, where participants will be guided step by step on their marketing strategy, campaign implementation, etc., until the end of the training.

In conclusion, they should have practically absorbed all the information and materials and have managed to have a practical strategy document, ready to be used and implemented in their business.

The training takes place on Tuesdays and Thursdays from 18:00 to 19:30, and lasts 5 intensive weeks. 

HURRY UP TO BOOK THE TRAINING ON OFFER UNTIL DECEMBER 15TH AND BUILD YOUR BUSINESS STRATEGY.

REGISTRATION FORM